Friday, 24 April 2020

What would be the scenario of dentistry post-COVID-19?

It’s been three months since the pandemic has made dentists close their clinics. Emergency consultations are being done over the phone. Everywhere dentists are waiting for this pandemic to get over and they start with their practice again.
But, will it be this easy, this simple to just reopen the clinics. Let’s think deep into this before we even begin to understand the depth of the situation.
We are all active on social media now and are all observing how doctors and healthcare workers are staying away from their families just because they fear they might infect them and the fear is not unreasonable.
So many doctors who have just begun their families have kids or pregnant wives or geriatric patients back home. How are they going to cope up with this aftershock which will follow post COVID- 19 storms?
Here are a few things that come to mind:
  1. Travel History will be an integral part of History taking :
Previously we all used to write the complete history of a patient but never were we this attentive on travel history of any patient apart from the NRIs who used to visit us every year for their dental work because dentistry is “overpriced” abroad.
2. A disinfection unit might be a good option :
The government is considering using disinfection units in public places where the patient has to undergo disinfection before entering any public area like malls, theatres, hospitals, schools, and offices. Using a disinfection unit at the entrance of your clinic might be a safe option for your staff as well as patients. But then again the contradictory points that come down are: A disinfection unit cannot disinfect the oral cavity, Chlorine-based disinfection units are considered useless by the government. So we come back to the same point, how do we protect ourselves and our patients?
3. PPE kits for staff and the doctor :
Doctors all over the world are pondering over the fact that PPE kits will become an integral part of our safety system. But has anyone realized that the protocol for using a PPE is to have a separate disinfected room where a doctor can change and go straight to the operatory? The same kit gets provided to the assistant as well. Each PPE kit costs around 2000 rs. So will the dentist change a PPE kit per patient, per day, per week what will be the protocol, and do doctors have this humongous amount of liquidity to spend each day for their protection?
4. Inflation is Definite :
Have you come across suppliers who taking advantage of your fears have started charging more than 40% for the materials we used to purchase for peanuts, Here my reference is to gloves, disinfection sprays, hand sanitizers, mouth masks and other protective equipment which we used to regularly purchase. The question comes down to How are we going to fight this inflation (increasing treatment charges, using inferior quality dental materials )None of these thoughts are suggestions as to what is right and what is easy. But these are the questions that are leaving doctors all over the world pondering.
5. What about aerosols?
A few dental procedures produce aerosols and droplets that are contaminated with bacteria and blood. These aerosols represent a potential route for disease transmission. These aerosols get stuck to the mask, aprons, scrubs, and instruments and can cause further transmission of disease.
Only time will tell what lies in the future but it is always a good idea to be prepared and take on a challenge head-on than wait for someone (here I mean government or your peers) to take the reins and make decisions for you, after all, you know your practice much better than anyone, your patients will always understand even if you reopen your practice from square one or make changes that are both for you, your patients, your staff and your families.
Good Luck!

Thursday, 5 March 2020

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Tuesday, 3 March 2020

Indian Dental Network crosses 10k downloads

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Thursday, 27 February 2020

Try IDN jobs portal exclusively for dentists

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Put in your efforts at a place where you are valued. Find the Dental job of your liking or recruit someone as enthusiastic as you!

Managing dental patients who get downright mad about treatment charges

A new walk-in …yay! What an amazing start to the week. You complete the consultation, talk about the time the treatment will take and move on to the payment of the treatment. Suddenly this polite patient turns into satan’s apprentice and starts screaming at the top of his voice asking for reasons why your treatment charges are so “high”.
We spoke to a few dentists and found that these situations are encountered by most of the dental practitioners. One of the few reasons that we found why this kind of behavior was faced by more dental practitioners than medical practitioners.
Dentistry was always treated as the stepchild of medicine, in India for ages barbers, blacksmiths and cobblers were the people who used to perform the dental treatment. Whereas for medicinal purposes patients used to visit the local “Vaidya” or “Rishi” who were the people who knew medical plants and treatment. However, dentistry always got the short end of the stick or the respect, which they deserve.
Now that dentistry has evolved over time, the mentality of the patient hasn’t. They still think it’s a 10 Rs job. They do not understand the hard work, the talent and the artistic hand which is required to give a patient that beautiful smile, nor do they understand that finishing a painless extraction or completing Root canal treatment in minimum time took years of practice.
Come to think of it, we live in a society where patients don’t fail to beat, fight and bargain over treatment charges or treatment results. The government hasn’t included dental treatment in insurance, it is considered esthetic, whereas there are numerous cases recorded which show that a dental abscess can lead to brain infection, periodontal infections can lead to cardiac diseases so on and so forth.
Here are a few scenarios and ways to handle them when your patients take on to the wrong track and start screaming holy murder.
Allegation №1: You overcharge
Do not feel guilty for providing the best treatment and using world-class instruments and dental materials. Accept the fact that your charges might be higher, but confidently tell them why is it so? How using world-class instruments and materials affect the overall dental health and treatment of patients, how your so-called “expensive” treatment includes patients’ comfort and makes the chair time less painful. If they understand good if they decide to leave even better. Why do you ask? With every visit, they will waste your time bargaining or having the same conversation over and over wherein you can treat a patient or at least start with the procedure.
Allegation No 2: I get discounts everywhere but here!
Why should you give discounts and why should you entertain bargaining? Did any of your patients help you pay your college fees, stay up with you when you burnt the midnight oil or did they stand with you when you were finishing your “quota”: in college.No.Never.Then why do you feel obligated to bargain or avoid taking consultation fees. It’s your right.Period.Every time you deliver a discount or give into bargaining be sure of the fact that you are gonna get more patients of the same sort. Put your foot down firmly say no.
Allegation №3: The other dentist is charging less.
Tell your patient that you are not aware of the charges in the surrounding region. But you know why you are charging. Be it your sterilization protocol which as you know costs a fortune or the dental materials which if are not China made will create a dent in your pockets and topmost comes to your skill.
Ever feel proud when a patient comes back and tells you that this “filling” that you did is still as good as new or a root canal treatment was the most painless one that he has underwent. This skill of yours took years out of your life. Do not let anyone make you feel any less.
sit eye-to eye-with the patient and ask them if they believe that your charges are the only thing that should matter?
If a patient gets angry, I would suggest the staff person look concerned and surprised. They should then ask the patient to help them understand why only this part of the consultation is upsetting to him or her.
Acknowledge that their apprehensions may be genuine or they are substantially underprivileged. Be firm but polite. This will build the patient relationship and bring value to the information they provide.

Thursday, 13 February 2020

Polish your dental skills with Indian Dental Network




Stay sharp with daily dental quizzes or create one for your followers.






IDN is designed for the ones who want the BEST or NOTHING. One platform for all dental professionals to showcase their achievements. Jump into discussions and be a guide or get encouraged by the best in the industry.



Wednesday, 12 February 2020

Show your patient’s some love

Your patients are probably bored with Valentine’s Day marketing campaigns by now. They’ve seen all conversations, offers and all the cheesy puns for patients. Don’t make your practice fall into the sea of gimmicks.

We found a few ways to show your patients some love without creating the same old boring ideas, which patients forget a nanosecond after. They’ll appreciate your creativeness and perhaps even return your love with more love.

 
Keep reading, maybe some of our ideas may delight your patients this month.

Patient Education

Your current patient education might consist of videos, pamphlets on common dental infections, or even a guide to the best products offered in your clinic.

Take advantage of the holiday and create a new set of educational materials based on practicing love for your dental health.

A creative infographic is also a good place to start. You could provide a few key recommendations based on the needs of the patient such as nutritional supplements or toothpaste brands.

Freebies

Encourage patients to spread the love by giving them branded pink & red pens a goodie bag with red brush and toothpaste etc that they can give to their friends and family. We know that word-of-mouth is the strongest marketing avenue for many dental care practices, so make the messaging more interesting and relevant by printing love and tooth-related phrases on your marketing merchandise.
Send a coupon via What’s app, which is sharable, if your patient doesn’t need it; they will share it with their near and dear ones and BAM you have a new OPD.

Love-Based Marketing Campaign

For those new patients who look you up before booking an appointment or as a marketing strategy, you probably already have Google ads, practo, justdial at your service. Switch the messaging out in these to include something unique like “We love you” messaging. It might be more eye-catching than the typical dental ads.

IDN loves you too :

Help yourself with free dental love by downloading the app and entering into a whole new world of dentistry, cases, CDEs, quizzes, and discussions.



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